co.lective is a curated pop-up brand activation platform at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.

We make it simple for scaling next-gen brands to step into affordable premium physical retail spaces like Westfield London.

Pop-Up in Westfield London. Further locations to be announced in 2026

Register your Brand · No long-term commitment · High visibility · Book a long weekend, a Full Week or Several weeks at a time.

Business Email AddressPlease enter your Business Email AddressPlease enter a valid Business Email Address

First NamePlease enter your First NamePlease enter a valid First Name

Last NamePlease enter your Last NamePlease enter a valid Last Name

Brand Name/ Trading NamePlease enter your Brand Name/ Trading NamePlease enter a valid Brand Name/ Trading Name

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Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

Register your Brand to Pop-Up at Premium Centres like Westfield London!

From £100/ day · No long-term commitment · High visibility · Book a long weekend, Full Week or Several weeks at a time.

Business Email AddressPlease enter your Business Email AddressPlease enter a valid Business Email Address

First NamePlease enter your First NamePlease enter a valid First Name

Last NamePlease enter your Last NamePlease enter a valid Last Name

Brand Name/ Trading NamePlease enter your Brand Name/ Trading NamePlease enter a valid Brand Name/ Trading Name

Instagram HandlePlease enter your Instagram HandlePlease enter a valid Instagram Handle

This form collects information we will use to send you updates about promotions, special offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.

Yes, I consent to receiving emails

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co.lective is a curated pop-up retail destination at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.

We make it simple for next-gen brands to step into physical retail with an affordable platform that connects them with new audiences, tells their stories, and enables sales in one of the UK’s busiest shopping destinations.

Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

co.lective is a new pop-up at Westfield White City, London, showcasing the UK’s most exciting independent, retail-ready brands.

Launching September 2025, we make it easy for next-gen brands to step into physical retail—affordable, impactful, and meaningful.

Join the co.lective movement

Be the first to hear about our exciting pop-up retail space at Westfield, White City, London, launching in September 2025!

Business Email AddressPlease enter your Business Email AddressPlease enter a valid Business Email Address

First NamePlease enter your First NamePlease enter a valid First Name

Last NamePlease enter your Last NamePlease enter a valid Last Name

Brand Name/ Trading NamePlease enter your Brand Name/ Trading NamePlease enter a valid Brand Name/ Trading Name

Instagram HandlePlease enter your Instagram HandlePlease enter a valid Instagram Handle

This form collects information we will use to send you updates about the pop-up dates you enquired about, and future spaces, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time. Please read our privacy policy and tick the consent box.

Yes, I consent to receiving emails

If you are human, leave this blank.

Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

CALLING HEALTH + WELLNESS BRANDS

January Reset: Where Wellness Brands Meet their Audience IRL

Perfect for brands in wellness, self-care, beauty, fitness, fragrance, home reset, lifestyle, food & drink.

Our themed weeks lead to higher engagement, more meaningful conversations and natural cross-promotion between brands. If you are a brand in this space, hit 'view availability' to join us.

Join our January Reset Theme!

View Availability

SPECIAL OFFER

January Reset: The Pop-Up Where Wellness Meets High-Intent Shoppers

Perfect for brands in wellness, self-care, beauty, fitness, fragrance, home reset, lifestyle, food & drink.

Our themed pop-ups lead to higher engagement, more meaningful conversations and natural cross-promotion between brands.

For a limited time only, you can save up to £200 by booking for our January Reset pop-up!

View Availability

Grow your brand from URL to IRL

Product showcase and pop-up activation space for ambitious scaling emerging product brands.

conscious, collaborative, and community-first.

What's this all about?

A modular activation platform for your scaling brand in Westfield White City, one of London’s most visited retail destinations. With 30 million visitors per year, this is your chance to get your products in front of a vast audience.

Launched in Westfield London for 6 months in September 2025, with more openings to announce in 2026 this Autumn in a collaborative kiosk space in a prime location within the centre.

The space is on rotation, allowing you to book it for short- and long-term without the headache of a traditional lease.

Who's it for?

Are you an ambitious founder of a scaling retail brand?
Success here looks like:
✨ Meet your customers IRL
✨ Audience growth + engagement
✨ Data + Insight
✨ Brand Credibility
✨ Retail Interest
✨ PR + Content for your Buyer/Investor Decks

How can I find out more?

Register your brand in the application with the dates you are interested in, and we will profile your brand against our opportunities and get you approved for your desired dates.

If your brand is a good fit, then we will send you confirmation.

📩 Brand application links
📄 Founder info packs
🚀 A chance to be part of this exciting retail experience!

Register your interest in popping up with us at Westfield London, or future locations to be announced in 2026