co.lective is a curated pop-up retail destination at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.

We make it simple for next-gen brands to step into physical retail with an affordable platform that connects them with new audiences, tells their stories, and enables sales in one of the UK’s busiest shopping destinations.

Pop-Up in Westfield London. Further locations to be announced in 2026

Register your Brand · No long-term commitment · High visibility · Book a long weekend, a Full Week or Several weeks at a time.

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Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

Register your Brand to Pop-Up at Premium Centres like Westfield London!

From £100/ day · No long-term commitment · High visibility · Book a long weekend, Full Week or Several weeks at a time.

This form collects information we will use to send you updates about promotions, special offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.
Privacy Policy

co.lective is a curated pop-up retail destination at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.

We make it simple for next-gen brands to step into physical retail with an affordable platform that connects them with new audiences, tells their stories, and enables sales in one of the UK’s busiest shopping destinations.

Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

co.lective is a new pop-up at Westfield White City, London, showcasing the UK’s most exciting independent, retail-ready brands.

Launching September 2025, we make it easy for next-gen brands to step into physical retail—affordable, impactful, and meaningful.

Join the co.lective movement

Be the first to hear about our exciting pop-up retail space at Westfield, White City, London, launching in September 2025!

This form collects information we will use to send you updates about the pop-up dates you enquired about, and future spaces, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time. Please read our privacy policy and tick the consent box.
Privacy Policy

Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

SPECIAL OFFER

January Reset: Where Wellness Brands Meet their Audience IRL

Perfect for brands in wellness, self-care, beauty, fitness, fragrance, home reset, lifestyle, food & drink.

Our themed pop-ups lead to higher engagement, more meaningful conversations and natural cross-promotion between brands.

For a limited time only, you can save up to £200 by booking for our January Reset pop-up!

View Availability

SPECIAL OFFER

January Reset: The Pop-Up Where Wellness Meets High-Intent Shoppers

Perfect for brands in wellness, self-care, beauty, fitness, fragrance, home reset, lifestyle, food & drink.

Our themed pop-ups lead to higher engagement, more meaningful conversations and natural cross-promotion between brands.

For a limited time only, you can save up to £200 by booking for our January Reset pop-up!

View Availability

Grow your brand from URL to IRL

This is retail done differently, where independant brands meet their audience in real life, and we can't wait for you to join us on this journey.

conscious, collaborative, and community-first.

westfield pop up
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What's this all about?

The opportunity to sell your brand in Westfield White City, one of London’s most visited retail destinations. With 30 million visitors per year, this is your chance to get your products in front of a HUGE audience.

Launched in Westfield London, with more openings to announce in 2026 this Autumn in a collaborative kiosk space in a prime location within the centre. We are currently looking for the right brands that would love to partner with us for this incredible opportunity. The space is on rotation, so you will be able to book space for short and longer term.

Who's this for?

We're looking for purpose-led retail-ready brands with a great story to share. Brands in home, candles & home fragrance, decor, gift, stationery, fashion, fashion accessories, pet accessories, jewellery, beauty, skin + haircare, wellness. If your brand is thoughtful, design-led, and ready to show up in real life, we’d love to hear from you.

All spaces must be manned; we believe in founder presence, personal storytelling, and authentic interaction with customers.

How can I find out more?

Register your brand in the application with the dates you are interested in popping up, and we will profile your brand against our opportunities and get you approved for your desired dates.

If your brand is a good fit, then we will send yo confirmation;


📩 Brand application links
📄 Founder info packs
🚀 A chance to be part of this exciting retail experience!

Sign Up to Join Us

Are you an ambitious founder of a retail brand?
If your next move is getting visibility, being seen by thousands of shoppers, and building connections with premium retailers — this is your chance.

Join co.lective at Westfield White City and showcase your brand in a location that attracts over 30 million visitors each year. Gain the opportunity to put your products in front of a high-footfall, high-intent audience, tell your story in person, and connect with customers in one of the UK’s most iconic shopping destinations.

Sign Up to Learn More

Register your interest in popping up with us at Westfield London, or future locations to be announced in 2026

Register Your Interest