co.lective is a curated pop-up retail destination at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.
We make it simple for next-gen brands to step into physical retail with an affordable platform that connects them with new audiences, tells their stories, and enables sales in one of the UK’s busiest shopping destinations.
This is retail done differently. Powered by Retail Huddle, co.lective brings all the expertise, support, and insider know-how you need to make your pop-up a success.
conscious, collaborative, and community-first. This is where Independant brands meet their audience in real life, and we can't wait for you to join us on this journey.s area
Join the co.lective movement
Apply to pop-up in Westfield this Autumn for a long weekend or a full week opportunity in our exciting new pop-up retail space at Westfield, White City, London.
Prices from £100 per day
Please note, this is only open to U.K. businesses at the moment.
Location: Westfield White City, 1081 Ariel Way, London W12 7GF
co.lective is a new pop-up at Westfield White City, London, showcasing the UK’s most exciting independent, retail-ready brands.
Launching September 2025, we make it easy for next-gen brands to step into physical retail—affordable, impactful, and meaningful.
Join the co.lective movement
Be the first to hear about our exciting pop-up retail space at Westfield, White City, London, launching in September 2025!
Please note, this is only open to U.K. businesses at the moment.
Location: Westfield White City, 1081 Ariel Way, London W12 7GF
What's this all about?
The opportunity to sell your brand in Westfield White City, one of London’s most visited retail destinations. With 30 million visitors per year, this is your chance to get your products in front of a HUGE audience. We kick off this Autumn in a collaborative kiosk space in a prime location within the centre. We are currently looking for the right brands that would love to partner with us for this incredible opportunity. The space is on rotation, so you will be able to book space for short and longer term.
Who's this for?
We're looking for purpose-led retail-ready brands with a great story to share. Brands in home, candles & home fragrance, decor, gift, stationery, fashion, fashion accessories, pet accessories, jewellery, beauty, skin + haircare, wellness. If your brand is thoughtful, design-led, and ready to show up in real life, we’d love to hear from you.
All spaces must be manned; we believe in founder presence, personal storytelling, and authentic interaction with customers.
How can I find out more?
Drop your details in the application with the dates you are interested in popping up and we will be in touch with
📩 Brand application links
📄 Founder info packs
🚀 A chance to be part of this exciting retail experience!
Are you an ambitious founder of a retail brand?
If your next move is getting visibility, being seen by thousands of shoppers, and building connections with premium retailers — this is your chance.
Join co.lective at Westfield White City and showcase your brand in a location that attracts over 30 million visitors each year. Gain the opportunity to put your products in front of a high-footfall, high-intent audience, tell your story in person, and connect with customers in one of the UK’s most iconic shopping destinations.
Sign up to become part of an exciting movement
Spaces are curated and limited to ensure the best outcome for all brands involved and a great customer experience!
From URL to IRL: this is where next-gen brands meet their audience in real life, and we can't wait for you to join us on this journey.
Let’s build something exciting, together.
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