co.lective is a brand-new curated pop-up retail destination launching at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.

Launching September 2025, we make it simple for next-gen brands to step into physical retail affordable, impactful, and meaningful. We give founders the platform to connect with new audiences, tell their stories, and sell in one of the UK’s busiest shopping destinations.

This is retail done differently. Powered by Retail Huddle, co.lective brings all the expertise, support, and insider know-how you need to make your pop-up a success.

conscious, collaborative, and community-first. This is where next-gen brands meet their audience in real life, and we can't wait for you to join us on this journey.

Join the co.lective movement

Be the first to hear about our exciting pop-up retail space at Westfield, White City, London, launching in September 2025!

This form collects information we will use to send you updates about promotions, special offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.
Privacy Policy

Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

co.lective is a new pop-up at Westfield White City, London, showcasing the UK’s most exciting independent, retail-ready brands.

Launching September 2025, we make it easy for next-gen brands to step into physical retail—affordable, impactful, and meaningful.

Join the co.lective movement

Be the first to hear about our exciting pop-up retail space at Westfield, White City, London, launching in September 2025!

This form collects information we will use to send you updates about the pop-up dates you enquired about, and future spaces, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time. Please read our privacy policy and tick the consent box.
Privacy Policy

Please note, this is only open to U.K. businesses at the moment.

Location: Westfield White City, 1081 Ariel Way, London W12 7GF

What's this all about?

The opportunity to sell your brand in Westfield White City, one of London’s most visited retail destinations. With 30 million visitors per year, this is your chance to get your products in front of a HUGE audience. We kick off this Autumn in a collaborative kiosk space in a prime location within the centre. We are currently looking for the right brands that would love to partner with us for this incredible opportunity. The space is on rotation, so you will be able to book space for short and longer term.

Who's this for?

We're looking for purpose-led retail-ready brands with a great story to share. Brands in home, candles & home fragrance, decor, gift, stationery, fashion, fashion accessories, pet accessories, jewellery, beauty, skin + haircare, wellness. If your brand is thoughtful, design-led, and ready to show up in real life, we’d love to hear from you.

All spaces must be manned; we believe in founder presence, personal storytelling, and authentic interaction with customers.

How can I find out more?

Drop your details in the application form to be among the first to access:
📩 Brand application links
📄 Founder info packs
🚀 A chance to join our exciting launch campaign. Our first weekly pop-up runs from 18th September 2025 at Westfield, White City.
We’ll be in touch with selected brands in August to confirm the first weekly rotation of this exciting retail experience!

Please note:
We’re curating a launch line-up of the most innovative, retail-ready independent brands to bring our first co.lective pop-up to life.

Sign Up to Join Us

Are you an ambitious founder of a retail brand?
If your next move is getting visibility, being seen by thousands of shoppers, and building connections with premium retailers — this is your chance.

Join co.lective at Westfield White City and showcase your brand in a location that attracts over 30 million visitors each year. Gain the opportunity to put your products in front of a high-footfall, high-intent audience, tell your story in person, and connect with customers in one of the UK’s most iconic shopping destinations.

Sign Up to Learn More

Sign up to become part of an exciting movement

Spaces will be curated and limited to ensure the best outcome for all brands involved and a great customer experience!

Sign Up to Join Us

From URL to IRL: this is where next-gen brands meet their audience in real life, and we can't wait for you to join us on this journey.

Sign Up to Join Us

Let’s build something exciting, together.