co.lective Privacy Policy

General Data Protection Regulation (GDPR). General Data Protection Regulation (GDPR). Privacy Policy

Effective Date: 4th August 2025

At co.lective, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or interact with our website (colectivepopup.com) or engage with our services.

1. Who We Are

We are Retail Huddle Ltd, trading as co.lective, a UK-based company operating a curated pop-up retail experience. Our registered office is in the United Kingdom.

2. What is the purpose of this document?

We are committed to protecting the privacy and security of your personal information.

This privacy notice and privacy policy describe how we collect and use personal information, in accordance with our registration with the Data Commissioner’s Office. It sets out how we use and process your information in accordance with the Data Protection Act 1998 and the General Data Protection Regulation (GDPR).

We are a “data controller”. This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this policy.

This notice applies to visitors, current and former customers, suppliers, anyone signed up to receive something from us, whether free or paid, contractors and other third parties. This notice does not form part of any contract to provide services. We may update this notice at any time.

It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.

3. What Information We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We will collect, store, and use the following categories of personal information about you, including, but not limited to, the following:

Personal contact details such as name, address, telephone numbers, and personal email addresses.Name, age, date of birth, address.
Purchase history, details of transactions (cookies, more details can be found in our Terms and Conditions of use),
Bank information, business details, like business name, social media handles, address, email address, phone numbers, and other information shared via forms or enquiries.
Your navigation on our website, including IP address, browser type, device information, and cookies.
Marketing and Communications Data: Preferences for receiving marketing from us. From Google Analytics, we collect age, demographics, navigation, and behaviours whilst using our website.
From Meta, we collect user behaviour like views, impressions and engagement.

There are “special categories” of more sensitive personal data which require a higher level of protection, and we do envisage that we will hold or process special categories of sensitive personal data. If we are required to process special categories of sensitive personal data, then we will contact you and obtain your explicit consent for us to process your special categories of sensitive personal data.

How is your personal information collected?

We collect most information from you. However, we may also collect information:

from you directly in person, hardcopy or email format;
from any forms completed and submitted by you to us in person or via our website or social media;
via our information technology systems, e.g.; case management, document management and computer systems;
Interaction with our email campaigns or website (via cookies and tracking pixels)
relevant websites and applications such as Facebook, Instagram, Twitter, Tik-tok
Automated monitoring of our websites and other technical systems, such as our computer networks and connections, communications systems, email and instant messaging systems.

4. How We Use Your Information

We will treat all your personal information as private and confidential (although we reserve the right to disclose this information in certain circumstances, as set out below).

We confirm that any personal information which you provide to us will be held securely and in accordance with the registration that we have with the Data Commissioner’s Office. We will use and process your personal information in accordance with the Data Protection Act 1998, as amended from time to time, as well as any other relevant data protection or privacy legislation. The types of uses we will make of your personal information shall include the following:

We use your personal data to:

Respond to your enquiries or contact requests
Deliver our services and manage your relationship with us
Send you relevant updates and marketing communications (only if you’ve opted in)
Analyse website traffic and engagement (via Google Analytics and similar tools)

Under data protection law, we can only use your personal data if we have a proper reason for doing so, e.g.:

to comply with our legal and regulatory obligations;
for the performance of our contract with you or to take steps at your request before entering into a contract;
for our legitimate interests or those of a third party; or
You have given consent

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains the reasons why we use and process your personal data and our reasons.

5. Third-Party Services

We may share limited data with trusted third-party providers, including:

Mailchimp – for email communications and newsletters
Google (Analytics) – for tracking and analytics
Meta (Facebook/Instagram) – for advertising and retargeting
Courier company - for example, if we have to send something to you that you have ordered.

These providers only process your data on our instructions and are not allowed to use it for their own purposes. The above table does not apply to special category personal data, which we will only process with your explicit consent.

Some of the above grounds for processing will overlap, and there may be several grounds which justify our use of your personal information.

Marketing/Promotional communications

We may use your personal data to send you updates (by email, text message, telephone, post or social media) about our products that might be of interest to you, including exclusive offers, promotions or new products.

We have a legitimate interest in processing your personal data for promotional purposes (see above ‘How we will use information about you’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

We will always treat your personal data with the utmost respect and never sell OR share it with other organisations outside of co.lective for marketing purposes.

You have the right to opt out of receiving promotional communications at any time by following the opt-out links on marketing material or by contacting us by post or email by contacting us at info@colectivepopup.com (see ‘How to contact us’).

We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

Retention Policy

This policy sets out how long information will normally be held by us and when that information will be confidentially destroyed.

How long will your personal data be kept?

We will keep your personal data after we have finished working with you. We will do so for one of these reasons:

to respond to any questions, complaints or claims made by you or on your behalf;to show that we treated you fairly;to keep records required by law.

We will not retain your data for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of data.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances, we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you. Once you are no longer a customer, we will retain and securely destroy your personal information in accordance with applicable laws and regulations.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including contact, order history, contracts, financial) for legal, regulatory and tax purposes.

Information (hard copy and electronic) will be retained for at least the period specified in our Data Retention Period (see Appendix).

All information must be reviewed before destruction to determine if there are special factors that mean destruction should be delayed, e.g:

potential litigation
complaints
ongoing cases

We will endeavour to delete hard copies and electronically held documents and information at the end of the retention period.

Data Retention Period – Appendix

If you fail to provide personal information

If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you, or we may be prevented from complying with our legal obligations.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

How we use particularly sensitive personal information

Special categories of particularly sensitive personal information require higher levels of protection. We need to have further justification for collecting, storing and using this type of personal information.

As confirmed previously, we do not envisage that we will obtain, handle or process your sensitive personal information.

Data sharing

As highlighted above, we will never sell any of your data to a third party.

However, we may have to share your data with third parties to enable us to provide our services to you, such as:

Third-party service providers such as our website host, GoDaddy, Thinkific, ActiveCampaign, MailChimp, Kajabi, Leadpages, third parties to get your purchases to you, such as delivery companies and warehouses, professional advisers such as our lawyers, marketing agencies and others who help us run our business, law enforcement agencies, and fraud prevention agencies, social media websites, marketplace sellers, where you choose to use their payment service to order our products

We require third parties to respect the security of your data and to treat it in accordance with the law.

We may transfer your personal information outside the EU. If we do, you can expect a similar degree of protection in respect of your personal information.

All our third-party service providers and other entities in the group are required to take appropriate security measures to protect your personal information. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may share your personal information with other third parties, for example, in the context of the possible sale or a service provider to our business or restructuring of the business, for example. We may also need to share your personal information with a regulator or to otherwise comply with the law.

With third party service providers, agents, or contractors. We use other companies, agents or contractors (“Service Providers”) to perform services on our behalf or to assist us with providing services to you. For example, we may engage Service Providers to process credit card transactions or other payment methods. Or, we may engage Service Providers to provide services such as marketing, advertising, communications, infrastructure and IT services, to provide customer service, to collect debts, and to analyse and enhance data (including data about users’ interactions with our service). These Service Providers may have access to your personal or other information in order to provide these functions. In addition, some of the information we request may be collected by third-party providers on our behalf. We do not authorise them to use or disclose your personal information except in connection with providing their services.

Analytics: Specifically, for analytics providers, we use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visit activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/ Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout

for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

Advertising:

We may use third-party Service Providers to show advertisements, which may include targeted advertisements on a third-party site after you have visited our website. We and the third-party service providers use cookies to inform, optimise, measure performance, and serve ads based on your previous visits to our site.

Please note at this time, we do not recognise automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.

We work with Google AdSense & DoubleClick Cookie. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet. You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

Facebook: You can learn more about interest-based advertising from Facebook by visiting this page https://www.facebook.com/help/164968693837950

To opt out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

To see more about Facebook’s participation in the Digital Advertising Alliance please visit the Choices section of this notice.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Payment Providers: We may provide paid products and/or services within the site. When we do, we use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their own privacy notice. The payment processors we work with adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are: Stripe – Please view their privacy policy here, PayPal – Please view their privacy policy here.

Data security.

We have put in place measures to protect the security of your information.

Third parties will only process your personal information on our instructions and where they have agreed to treat the information confidentially and to keep it secure.

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

Your rights under UK GDPR

You have the following rights, which you can exercise free of charge:

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact info@colectivepopup.com. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

email, call or write to us—see below: ‘How to contact us’; andlet us have enough information to identify you (e.g. your full name, address and client or matter reference number);let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); andlet us know what right you want to exercise and the information to which your request relates.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Changes to this privacy notice

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

How to complain

We hope that we can resolve any query or concern you may have about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner, who may be contacted at https://ico.org.uk/concerns or by telephone: 0303 123 1113.

How to contact us

Retail Huddle Ltd

Email us at info@colectivepopup.com

Write to us:

C/O Vpc Accountants 2nd Floor, 2b Theobald Street, Borehamwood, Hertfordshire, England, WD6 4SE